CES 2008 has once again proven how dynamic and hungry the Consumer Electronics business is. Interestingly, only now are executives starting to look at CE from a planning perspective and release just how critical effective supply – demand and sales and operations planning are. Bill Gate’s fiasco with millions of defective XBoxes needing to be returned overnight was one example of just how important effective planning and supply chain management have become to this new industry. With the realization of how important broader planning, contingency planning, and demand signal propogation are to the business, leading vendors in this business are starting to turn to companies such as Steelwedge to drive their operations and improve the customer experience.
