Does Your Planning Process Leverage Your Sales Pipeline Intelligence?


Share:
Bruce Richardson, Chief Strategy Officer, Salesforce.com

Bruce Richardson, Chief Strategy Officer, Salesforce.com

Undoubtedly, companies have a lot of good information in their CRM systems. But they often don’t know how to best use it to manage their entire business, from Sales to Supply to Finance. What they need is a planning tool that enables them to extract, understand and translate the knowledge captured in the sale funnel, along with other demand signals, into actionable insight on how to deliver on-target results.

This topic will be addressed during a Steelwedge-sponsored SupplyChainBrain webinar entitled “What Do Cloud, Your Sales  Pipeline and Your Demand Plan Have in Common?” on April 22, 2014 at 12:00 EDT. Salesforce.com Chief Strategy Officer Bruce Richardson will provide guidance on how to fill the “missing link” in the sales and operations planning (S&OP) process—leveraging the intelligence contained in the sales pipeline to inform the consensus demand planning process.

During this webinar, Richardson will explain how companies can:

  • Provide visibility and insight into significant pipeline changes, assumptions and expectations
  • Aggregate pipeline information for supply/demand balancing and operations planning decisions
  • Translate pipeline confidence into accurate revenue and margin projections for better Integrated Business Planning

The webinar will conclude with a Q&A session during which attendees will have the opportunity to submit live questions to the speakers. Click here to register.

Featured Presenters:
Bruce Richardson, Chief Strategy Officer, Salesforce.com
Ed Lewis, VP, Product Marketing, Steelwedge Software

Program Moderator:
Robert Bowman, Managing Editor, SupplyChainBrain

We hope you can join us for what will prove to be a compelling and informative session. In the meantime, let us know in the comments section if—and how—you’re leveraging sales pipeline data in your planning processes.