With Microsoft acquiring Yahoo and headed for a showdown with the world’s largest software company, what next? Clearly, online marketing is now mainstream. Consolidation is happening. Sales planning now must include feedback-driven click-through inputs. Online advertising and search has become the domain of not just consumer companies, but also B2B companies. And, no B2B company can avoid online market feedback, engagement, lead generation, and marketing.
What does all this mean and how does it possibly relate to corporate S&OP? Time is moving quicker, latency is being reduced, the cost of market feedback is lower, the imperative of effective demand forecasting and supply planning is now higher than at any point since the industrial revolution began.
What do you think?
