Former SAP and Oracle Executives join Steelwedge, the Leader in Cloud-Based Sales and Operations Planning (S&OP)

Steelwedge Names Andres Botero as Chief Marketing Officer and Danny Smith as Vice President, Industries

Pleasanton, CA – November 18, 2013 - Steelwedge, the leader in cloud-based sales and operations planning (S&OP) solutions, today announced that it has appointed Andres Botero as its Chief Marketing Officer and Danny Smith as its Vice President, Industries.

In his role as CMO, Andres Botero will be responsible for strategy, positioning, product marketing and marketing operations. Prior to joining Steelwedge, Botero served as the Global Lead for Supply Chain Management (SCM) Marketing at SAP AG, where he was responsible for strategy, positioning and overall marketing for SAP’s entire suite of supply chain management solutions including the SAP S&OP solution powered by HANA. Prior to SAP, Botero served as a sales operations executive with Siebel Systems, acquired by Oracle in 2006.

In his role as VP, Industries, Danny Smith will support Steelwedge customers in defining their integrated business planning (IBP) and sales and operations planning (S&OP) processes. In addition, he will be responsible for developing industry blueprints that leverage the cloud-based Steelwedge S&OP Platform. Smith joins Steelwedge from Oracle, where he was Executive Director for Supply Chain Management (SCM) solutions. While at Oracle, he served as a global solution champion for integrated business planning. During his 20-plus year career, Smith has held leadership positions in strategy consulting, product strategy and solution consulting.

“These SAP and Oracle executives add tremendous depth to a Steelwedge team that already has decades of hands-on knowledge and deep leadership expertise,” said Glen Margolis, Steelwedge CEO.  “Botero and Smith join a recent spate of Steelwedge senior hires who have chosen to leave companies such as E2open, Kinaxis, and JDA to participate in the revolution in cloud-based, big data driven sales and operations planning.”

About Steelwedge:

Steelwedge Software is the leading Integrated Business Planning solution provider. Steelwedge’s cloud-based Sales & Operations Planning (S&OP) software solutions connect people, process and technology to power a single view of a company’s business. In a volatile global business environment, that single line of sight powers reliable “what-if” scenario modeling that pinpoints the financial impact of supply-demand trade-off decisions. Some of the world’s largest discrete and process manufacturing companies including Jaguar Land RoverLenovo,MetroPCSMonsanto and Sony, trust Steelwedge to help them mitigate risk and rapidly adapt to global economic, political and environmental change through best-in-class S&OP. Visit

© 2013 Steelwedge and all Steelwedge product names are trademarks or registered trademarks of Steelwedge Software, Inc. All other company and product names are trademarks of their respective holders.

Lauren Bossers

Director of Digital and Content Marketing

As the director of digital and content marketing, Lauren is responsible for marketing communication, public relations, customer references, and social media at Steelwedge. She brings 14 years of experience in marketing for the supply chain management industry to her role. Prior to joining Steelwedge, she held positions in marketing at i2, Kinaxis, and Tata Consultancy Services.