GoPro Captures Its Demand Forecasting Picture With Steelwedge

Leading manufacturer of personal cameras goes live with Steelwedge S&OP Sales

Pleasanton, CA, December 23, 2013—Steelwedge, the leader in cloud-based sales and operations planning (S&OP) solutions, today announced that its solution recently went live at GoPro, the world’s leading action camera company. GoPro implemented Steelwedge S&OP Sales across all of its global business units to create a repeatable, scalable demand forecasting process to manage its significant growth.

Steelwedge S&OP Sales replaces a spreadsheet-based, manual planning effort and enables GoPro to achieve a reliable, demand-driven plan through a single-source system that provides a common understanding on how numbers are generated. The Steelwedge solution manages more than 10 million total planning points for GoPro and works in tandem with the company’s NetSuite ERP system.

“Steelwedge was the only forecasting solution provider we talked to that truly listened to our goals and addressed our requests,” said Mike Perez, Director of Sales Operations at GoPro. “The Steelwedge solution is responsive, collaborative, and comprehensive, giving GoPro an opportunity to maintain a reliable forecasting process that will enable us to meet the growing demand for our product now, and in the future.”

Steelwedge S&OP Sales helps users identify changes in sales opportunities, evaluate the impact of mix on profitability, evaluate alternate scenarios and make time-phased adjustments to their costs or average selling price assumptions. Easy-to-use, Excel-based dashboards make field sales guidance easier to deploy and, the 360-degree view of the enterprise supports improvements in net income.

“GoPro makes the world’s most versatile cameras,” said EJ Tavella, Steelwedge Vice President, Strategic Sales and Solutions. “Steelwedge solutions provide the same versatility for our customers, so we’re thrilled to partner with a company that shares our passion for innovation. We’re proud to help GoPro establish the people, process and technology to create more accurate forecasts and plans, and in turn, better serve its customers.”

About Steelwedge:

Steelwedge Software is the leading Integrated Business Planning solution provider. Steelwedge’s cloud-based Sales & Operations Planning (S&OP) software solutions connect people, process and technology to power a single view of a company’s business. In a volatile global business environment, that single line of sight powers reliable “what-if” scenario modeling and mobile analytics to pinpoint the financial impact of supply-demand trade-offs. Some of the world’s largest manufacturing companies including Jaguar Land RoverLenovoMonsanto and Sony, trust Steelwedge to help them mitigate risk and rapidly adapt to global economic, political and environmental change through best-in-class S&OP. Visit

About GoPro:

GoPro makes the world’s most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities. The GoPro HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro products are available in more than 30,000 stores in over 100 countries worldwide and direct via

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Lauren Bossers

Director of Digital and Content Marketing

As the director of digital and content marketing, Lauren is responsible for marketing communication, public relations, customer references, and social media at Steelwedge. She brings 14 years of experience in marketing for the supply chain management industry to her role. Prior to joining Steelwedge, she held positions in marketing at i2, Kinaxis, and Tata Consultancy Services.