Webcast--
Selling Beyond the
Sales Force--
Leveraging Technology
to Improve Sales Effectiveness
Tuesday, July 11, 2006
1pm Eastern, 12noon Central, 10am Pacific
Dr. Jag Sheth, Marketing Professor Emory University
Click here to register

Webcasts--
Sales Forecasting—
How To Improve Collaboration
Tuesday, July 25, 2006
1pm Eastern, 12noon Central,
10am Pacific
Dr. Tom Mentzer,
Ph.D. Marketing & Logistics
Dr. Mark Moon,
Ph. D, Marketing & Logistics
University of Tennessee
Click here to register

Previous Webcast--
Worlds Class Forecasting—A Process Perspective
Thursday, April 20, 2006,
1pm Eastern, 10am Pacific
Principal Speakers
Professor Mark Moon, Ph.D, University of Tennessee
Alluri Raju, Senior Manager, Steelwedge Software
Click here to view recording

Sales and Operations Planning--Leveraging Next Generation Technology
Wednesday, February 22, 2006, 1pm Eastern,
10am Pacific
Principal Speakers
Len Couture, Managing Director, GrowthCircle—Boston;
Craig Thomas, CTOs, Steelwedge Software
Click here to view recording


Guidelines for S&OP in the Multi-site Enterprise
Wednesday, January 11, 2006, 2pm Eastern, 11am Pacific
Principal Speakers
Share Green, Director,
Program Management,
Teledyne Technologies EMS ,
Glen Margolis, SVP Services, Steelwedge Software
Click here to view recording

Chief Supply Chain Officer June2006
S&OP Customers Go Cross-Functional and Show Results
By Jacqueline Emigh

Sandhill.com Nov 28, 2005
A Hybrid Strategy for
On-Demand Success
By Timothy Campbell, President/CEO
Steelwedge Software

Manufacturing Business Technology (MBT) November 2005
Cover Story: Balancing Supply & Demand
By Sidney Hill, Jr.

Baseline Magazine (11/08/05)
Air Products in the Pipeline
By Mel Duval, 11/08/05

START Magazine July-August 2005
Looking Forward: Forecasting and Consensus Planning
By Christine Pfefferle, Director of Global Demand and
Order Management

Turbo Charging Your Sales Forecasting Process
By Anil Gupta, The Applications Marketing Group

The Sales Funnel - a Critical Part of the Demand Planning Process
By EJ Tavella, Senior Director
of Business Development, Steelwedge Software

If you have ideas for future articles or how we can improve this newsletter, please send us your feedback

The Need for a Forecasting Champion

Thesis: A forecasting champion is the business professional who not only
can develop good forecasts, but also knows how they can be used effectively
in business planning. For continuous improvement in the forecasting process, the role must be someone’s primary responsibility.

Forecasting must be viewed as a fundamental business process.
Outstanding performance in sales forecasting is a difficult, yet worthy goal for any company. But, there is more to achieving outstanding performance than selecting the right piece of forecasting software or choosing the optimum statistical technique.

How to Conduct a Sales Forecasting Audit

(Editor’s Note: Second of a two-part series. Part One in the April-May issue outlined the basic principles of constraints-base thinking, dealt with the pain points of disparate data, employee knowledge accessibility and process management. Part Two discusses the use of best practices and new technology to achieve effective forecasting and planning.)

Part Two--The Solution: Leverage Planning Best Practices Supported by Emerging Technologies to Achieve Effective Forecasting