Perspectives on Enterprise Planning
Perspectives on Enterprise Planning is a monthly newsletter devoted to the art and science of Enterprise Planning and Performance Managment. Each issue will deal with the challenges and opportunities facing today's sales, operations, product, finance and executive management professionals. If you would like to receive Perspectives on Enterprise Planning each month click here.
Conferences & Events

Enterprise Planning Webinar--The Seven Keys to Better Forecasting

March 16, 2005, 1pm Eastern, 10am Pacific
Principal Speaker -
Dr. John T. (Tom) Mentzer
Register here  for this webinar

5th Annual World Class Sales and Forecasting Management Conference, May 10-12, at University of Tennessee - Knoxville, TN 
Click here for more info

Technology Ventures 2005, May 18-20, Palo Alto, CA
Click here for more info

Related Articles

Beyond the Spreadsheet: The Enterprise Plan of Record
John T. Mentzer

Managing Change and Uncertainty in New Product Introduction Planning
Anders Gjerde

Managing the Mix: Creating Demand Plans for Configured Products and their Underlying Components
Glen W. Margolis

Your Thoughts

If you have ideas for future articles or how we can improve this newsletter, please send us your feedback

When is a next-generation Forecasting and Planning System Required?
Dr. J. Thomas Mentzer, Professor of Marketing and Logistics, University of Tennessee.
It is a sad fact of life, but most Demand Forecasting and Planning systems cannot do everything you would like them to do. The question is, does the planning system effectively address your most important business issues. This article discusses some of those important business issues, including the cost of ignoring or over-simplifying them.
The Sales Funnel - a Critical Part of the Demand Planning Process Profitable Growth through Consensus Demand Forecasting
By EJ Tavella, Senior Director at Steelwedge Software, Inc.   An Interview with Tellabs’ Demand Manager, Access Division Jeff Gates
With shorter product cycles, high market volatility and intense competition, relying solely on historical data to generate future forecasts and plans will not suffice. In this environment, business planners are well advised to incorporate other sources of market intelligence into their forecasting process.

This article talks about perhaps the best source of market intelligence – the sales funnel.
 
SW: Let’s begin with an overview of Tellabs, your industry and your product structures.

JG: We design and market telecommunications equipment, and we sell our products to service providers world-wide. Our products are next generation optical networking, managed access which is my business area, carrier class data voice quality cable telephony, selling to the RBOCs, inter-exchange carriers to cable operators as well as Internet exchange service providers.

     
Steelwedge Lifestyle: Livermore Valley Wine Country Just 15 minutes Away
Everyone knows about the Napa Valley wine country, and the popular film “Sideways” has put Southern California’s Santa Inez Valley on the map. But, many have yet to discover the Livermore Valley Wine Country, one of California’s oldest, most influential wine regions, just 15 minutes east of Steelwedge Software offices.

The Livermore Valley has played a pivotal role in shaping California’s wine industry.



3825 Hopyard, Suite 155, Pleasanton, CA 94588
Perspectives on Enterprise Planning is an electronic newsletter highlighting issues and trends in enterprise forecasting and planning. You are welcome to forward this newsletter to associates and business partners who have an interest in demand management. Published by STEELWEDGE, Inc., the leading innovator in the field of Enterprise Planning and Performance Management. For more information about STEELWEDGE, please visit http://www.steelwedge.com/.
Copyright 2005 STEELWEDGE, Inc. All rights reserved.
 
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